Wednesday, November 5, 2008

A Bold New America


Yes We Can. A Bold New America

As I write these few lines I am so passionately overwhelmed and excited. I know its been said so many times, so indulge me again...

At 41, a Caribbean woman, naturalized as a citizen of America at 17, I never thought I would see this moment in my lifetime. My kids will know that all is possible.

In 2004, while on my honeymoon in Hawaii, I was watching a program on Barack Obama, it was at that moment I knew he was a chosen prophet.

Don't be scared.

Think about it.

Barack Obama has not only uplifted African Americans, he has transformed the country with a new movement. The perception of Blacks and Americans will never be the same. Internationally we will be a force again. Obama's background with a father from Kenya, a mother from Kansas, and the move to Hawaii with a multi-diverse family is one for the scriptures.

Let Obama's words of 'change' and 'hope' carry us as we empower ourselves to do better and be the best.

Now on to the 'other' stuff.

As a PR Expert, this is the BEST example of a strategic marketing, branding and PR campaign. I have always said that an outstanding campaign starts with the PEOPLE (grassroots) and you build your team from the bottom up. Stay on message and break down the box. Team Obama did that and so much more.

For the sistahs. A true and proud Black woman in the White House. We are back in style ladies.

A Bold New America.

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