Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Tuesday, August 3, 2010

Are You A Brand New Mommy? Tell Me If You Are...

 

Thank you so much for all the support and spreading the word on The Brand New Mommy.  

Do you like it? 

What would you like to see on the blog?

Please please post a comment on TBNM blog and share like nobody's business.


I appreciate you.

Here is a story featuring  TBNM from MadameNoire.com.

Are You Ready to Be a Brand New Mommy?

August 3rd, 2010 - By Kweli Wright
Madames, there is life after baby. When we become mothers, our bodies and schedules change, but our perspectives on life, love, and work have to change too. It’s so important to renew and redefine yourself after motherhood, but where do you start? Karen Taylor Bass is a PR expert who helped launch the careers of artists including D’Angelo and Jill Scott, but after she became a mom to her bonus son, she decided to leave her high-profile job and focus on family.

Click here to read full article:  Madamenoire.com

Wednesday, July 21, 2010

Remember That Kiss At 13? I'm feeling It...

It's here and I feel like a 13 year old experiencing her first brush kiss.

Please take a moment and learn all about The Brand New Mommy and my Random Notes for today, http://www.thebrandnewmommy.com


Post a comment and share ... share ... did I say share?


Oh yeah... Pam Perry,Social Media Strategist, PR Coach and BNM Advisory Board member, http://www.pamperrypr.com will guest host my show tomorrow and we will dish all about the brand new mommy movement at 12 noon, July 22; http://www.blogtalkradio.com/thebrandnewmommy

Who Is The Brand New MommyTM

She is every hue of the rainbow and represents the quintessential black woman, age ranging from 30-50, and learning each day to find balance as she ‘re-define’ mommy-hood on her terms and ‘re-new’ her career goals (or launch a new passion).
The Brand New Mommy is complex, smart, beautiful, and multi-talented, and, appreciates the simplicity of life (and a splice of the fabulous vida).
The Brand New Mommy was once on top of her game pre-babies – now the industry has changed, she has taken time off to raise her children, and learn social media — the new “it” girl.  TBNM is coming back stronger, smarter and sensible.
TBNM has to learn the new rules while creating new ones to make her life easier, sustainable and profitable.

Wednesday, June 30, 2010

The Brand New Mommy Is Almost Ready ...



I am putting the final touches to my creation and launch of a new product line. The idea came to me with fervor and I knew it was my "aha" moment.

Getting ready to launch "The Brand New Mommy;" a digital destination for Black Moms, 30-50, learning how to renew and redefine their personal "brand" post childbirth.

Take a moment and follow my twitter feed @TheBrandNewMom.

Also, let me know your thoughts on the logo for the new product.

Sunday, May 23, 2010

How To Score A-List PR On A Shoestring Budget




By: Karen Taylor Bass, The PR Expert


Find success with do-it-yourself marketing

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has them on everyone’s lips?

First, let’s talk about what public relations entails: fostering public goodwill and creating a favorable opinion for a product, person, or thing. Basically, it attracts consumer attention to a product and is generally a well planned campaign. Public relations is not about creating a one-shot hype campaign, planning a special event, and hosting a party for the media. That’s called publicity.

Lisa Price of the popular and multimillion-selling natural haircare company Carol’s Daughter certainly secures A-list PR now, however, that was not always the case. So what did she do?

She created both short-term and long-term plans, hired top-notch professionals – strategic marketing and brand expert Steve Stoute, along with celebrity endorsers including Will and Jada Pinkett Smith and Mary J. Blige -- to promote her brand and business.

Most burgeoning stars and business owners hire a publicist, which can range from $2,500 to $10,000 a month. It is possible to do it yourself, and as the PR expert, I’m going to show you how.

These strategies will not only get you started; they will empower you to win and standout from the competition:

Click here to read tips and learn more: http://www.blackenterprise.com/blogs/2010/05/20/score-a-list-public-relations-on-a-shoestring-budget/

Let me know what strategies you have implemented to grow your brand.

Wednesday, March 24, 2010

Jumpstarting Your Brand After Mommy-hood


Greetings!

How are you?

If you are beginning to feel like things are not coming together --- don't give up, you are close. How do I know? Been there done that.

Although you can't see it, your blessings are about to be revealed. Ask yourself this -- why is it easier to believe in others and not yourself? Do something different this week and brand your confidence by talking about your accomplishments and desires with everyone you meet. Aren't you worth it?

Karen Taylor Bass, The PR Expert, Guest Contributor to Black Enterprise, #1 Magazine For Entrepreneurs, Investments & Careers

After two years of being persistent, I am a weekly contributor the BlackEnterprise.com.
I am pleased to cover issues as it relates to women, public relations, branding, re-invention and mommy-hood. Remember, never take no for an answer when you have something edifying to offer. Continue to push yourself and your brand. This is favor season.

To date I have written five postings and would love for you to read them all, comment, share and follow me on BlackEnterprise.com.

I look forward to covering you all once I get past the 90 day mark.




Here is last week's post on Jumpstarting Your Brand After Mommy-hood:
Jumpstarting Your Personal Brand After Mommy-hood


R&B Singer Monica shares her tips that keep her 'Standing' strong as she re-invents her career

Mommy-hood is no easy feat; regardless of age your mind, body, spirit and career will never be the same. The moment you meet your healthy and beautiful bundle of joy, your priorities will shift and you will change. But after the maternity leave has ended, how do you re-invent your personal brand to incorporate your new status when its time to go back to work?

At 43, with two kids (including a toddler), and in the midst of a re-invention, I have recently upgraded from sweatpants to fitted jeans, and the process to become the "brand" new mommy has not been easy. I had a thought: do all mommies-including celebrities-struggle to re-define their personal brand? The answer is a resounding yes.

Recently I spoke with Grammy Award winning artist Monica, about re-defining her brand after a brief hiatus from the music industry. Sure, she has "fame," a TV show, and a new album coming out, but at the end of the day, she shares the same concerns as I do about re-invention and re-entering the workforce after becoming a parent.

"The best sage wisdom someone told me about re-invention is to focus on the positive, what makes you special and different, and realize that just because you put yourself first, doesn't mean your kids are not your first concern," said the single mother of two pre-schoolers. Re-invention is not about the superficial but the qualities that make you feel centered as a person, says Monica.

After taking time off to have her children, Monica is back with a vengeance. She has a reality show on BET that chronicles her re-invention as she finds balance being a single parent, dealing with high blood pressure, recording a new album, building a business, and struggling to carve out moments to be still. Her fifth album, "Still Standing," is scheduled for release on March 23. She chose the name as a testament of strength to all of us finding our way back home to self. click here for more http://www.blackenterprise.com/careers/2010/03/18/jumpstarting-your-personal-brand-after-mommy-hood/

Check out a past blog:
http://www.blackenterprise.com/small-business/2010/02/19/is-your-brand-bold-beautiful-determined/



Am I on the right track with the subject matters? Your feedback is critical because you inspire me everyday.

Expect To Win In 2010!

Let's Stay Connected
Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mom-preneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com. Follow Karen's tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.

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