Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Sunday, October 10, 2010

Your Fall Season Must -Haves


As we enjoy my favorite season, fall, my plan is to ratchet up the to-do list with passion, persistence, favor, and balance. You?

A mere two months left before another year, and the great news is there is still time to make this your best year yet. Continue to plan strategically; make that money call to a potential client or employer; talk up your brand like a rock star; be your authentic self and know that you are talented; and, most importantly, find the time to do you.

Here are my favorite people and products/brands to help capture the best in mind, body, heart, soul and hair for fall 2010.

Mind/Inspiration
Live your passion like today was your last day and create what is essential and missing in the market place:

Dr. Willie Mae Hawkins, needed support as a single mom so she created a movement, SPRING, Inc. SPRING, Inc. provides spiritual encouragement for those who are currently single parents or who will soon become single parents through separation or divorce; those who have been widowed; those who are adopting, are foster parents, or are involved in some other custodial arrangement.

Max L. Siegel, one of the most influential executives in the entertainment and sports industry, was once the highest ranking African American executive in NASCAR. Now he can add producer to his impressive credentials with a 10-part docu-series titled Changing Lanes, which will premiere on the BET network.

As you know, books can transform your mind and set your ideas on the fast track. My favorites to capture the entrepreneurial spirit, provide spiritual balance and transform one’s mindset as it relates to debt, disaster, divorce, deceit, disease, and depression is Facing Your Giants by Max Lucado. And if your mission is to over-stand, leverage social media, and learn how to monetize your blog, then purchase Crush It by Gary Vaynerchuk.

Get ready for Getting to Happy, Terry McMillan’s sequel to Waiting To Exhale, which is in stores now.

Body
Don’t believe the hype! There are no potions and magic pills to reverse the aging process. However, you can get the blood pressure, cholesterol, joints, muscles, mind and stress all in check with a four letter word – yoga. Bikram yoga is the most intense and worth a try to achieve serenity.
Spadium, New York: No need to find your passport–you can eat, love, pray and spa in your own backyard. If you live nearby a major city, there is a Korean district close by. For a mere $110 you can have a traditional Korean body scrub, massage, facial, get your hair washed and conditioned, and enjoy a sauna, steam room, and green tea.

Soul
Music can heal thy soul and transform thy inner being. Our favorite brand new mommy, Jill Scott, is in the studio putting the finishing touches on her fifth studio album, Light of the Sun. It’s scheduled to be released late this year.


Newcomer and unsigned talent Abby Dobson is a gifted jazz and R&B singer with a debut album, Sleeping Beauty: You Are the One You Have Been Waiting On: Volume One.

Mommy Power
As we get ready to send our children off to school, the mommy brand takes center stage. Regardless of how you came to be a mom, you know that this job has the best benefits and the greatest stress:
The Juiceboxx is a blog for modern parents, giving moms and dads what’s hip, happening, and helpful in the world of parenting.

The Brand New Mommy is the digital destination for black women renewing and redefining their personal brand post-childbirth.

Hair
Whether your mane is textured, weaved, locked, or natural, a service/product is always needed to get one’s hair healthy. After a few mishaps, I have stumbled upon the potion and pros that will save and enhance your hair:

Brownstone’s Feng Shui
revitalizes hair and scalp, stimulates hair growth, relieves dandruff, and leaves your hair smelling delicious.
Indigofera.com offers premium plant-based products and solutions for your hair and skin while offering an interactive hair blog for your burning questions.
Duafe Natural Holistic Salon is a celebrity haven in Philadelphia that provides premium haircare services and Shea butter-enriched homemade products.
Loving Your Natural Hair workshop, conducted by Felicia Leatherwood, is a must to understand how loving your hair and not cursing it will make it thrive.

What will you do this fall to produce different results for your mind, body, soul and hair?

Tuesday, August 3, 2010

Are You A Brand New Mommy? Tell Me If You Are...

 

Thank you so much for all the support and spreading the word on The Brand New Mommy.  

Do you like it? 

What would you like to see on the blog?

Please please post a comment on TBNM blog and share like nobody's business.


I appreciate you.

Here is a story featuring  TBNM from MadameNoire.com.

Are You Ready to Be a Brand New Mommy?

August 3rd, 2010 - By Kweli Wright
Madames, there is life after baby. When we become mothers, our bodies and schedules change, but our perspectives on life, love, and work have to change too. It’s so important to renew and redefine yourself after motherhood, but where do you start? Karen Taylor Bass is a PR expert who helped launch the careers of artists including D’Angelo and Jill Scott, but after she became a mom to her bonus son, she decided to leave her high-profile job and focus on family.

Click here to read full article:  Madamenoire.com

Thursday, July 15, 2010

All Dreams Are Possible Are You Ready?

Happy Thursday!

The humidity is still intense, however, the temperature is only in the 80's (Thank goodness).






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Greetings!

How are you?

I am getting ready to launch a product line next week and the excitement is unbelievable.

Look out for the link and information next week in your mailbox. Thank you for letting me know you wanted this product. I appreciate you.

As a thank you -- I clearing inventory and making stuff  "mo better."

If you follow me at http://twitter.com/prexpert OR http://twitter.com/thebrandnewmom send me a tweet to get the special price and reserve your strategic PR coaching. You must follow me by Friday, July 16th and pay on that day -- no exceptions. This is a tweet promo.

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Karen Taylor Bass

Authors, Ready To Meet The Next Terry McMillan?

9 Tips to Becoming the Next Terry McMillan

Yes, you can work full time and become a published author
Author Faye Thompson used her lunch hours at her day job to write her second novel.
Are you a novelist waiting to exhale? If so, it is time to make your passion a reality. Terry McMillan made it happen and so can you.
Meet Faye Thompson, a government employee for more than 25 years whose recent novel is being compared to Terry McMillan's Disappearing Acts. Thompson's second novel, Cheesecake and Teardrops (Urban Trade Paper, $12.95), was written during her lunch hour, vacation, weekend, after hours -- basically any time she wasn't at her 9-to-5 job.
"I wanted to write and tell a story that I could not stop reading. If it's your passion, find the time to do it," says Thompson. "Get your hands on the Literary Marketplace, a [compendium] of agents, publishers, and editors. This resource will show you how to submit materials/manuscripts the right way. Also, take a creative writing course offered at a local college. This will empower you to tap into your power," advises Thompson.
Click here to read more and learn Faye's tips: http://www.blackenterprise.com/blogs/2010/07/07/nine-tips-to-becoming-the-next-terry-mcmillan/

Tune in today - Thursday, July 15th for my Transformational Thursday Radio Show with Faye Thompson.

Thursday, April 29, 2010

Brand Sidibe: Confident and Consistent





Follow her example by using bold authenticity to stand out in the marketplace

Gabourey Sidibe is using brand consistency to make the most of her big break.

This game of life requires you to be confident and consistent. If you say you are the best—then bring it. Show your successful projects, letters of recommendations, and praises from your (former) employers and colleagues.

The competition to secure an opportunity can be challenging—entrepreneurs must deliver a consistent and confident brand each time. Branding—as mentioned in earlier posts is—a consistent feeling, image and experience desired from a product conveyed to the general public. Basically, you the entrepreneur are the brand.

Enter brand Gabourey Sidibe, the NAACP Image Award recipient and Academy Award nominee. She is the unlikely next big star, her debut role as Claireece “Precious” Jones in Precious: Based on the novel “Push” by Sapphire, she has been working consistently in Hollywood. Brand Sidibe has allowed her personality to take center stage and foment demand simply by being herself.

We get it that Sidibe isn’t the “standard beauty” that Hollywood seems to crave, and she isn’t being raved about as much as uber-waif and fellow Oscar nominee Carey Mulligan, but Brand Sidibe is a one-woman show oozing with determination, talent, and girl next-door appeal. Her brand is unconventional, confident, consistent, powerful, authentic and well liked. What could have been easily 15-minutes of fame, is still a precious moment developing for the star.

As entrepreneurs and women we must learn from Brand Sidibe to love the skin we are in to attract the big break. How many of us miss the mark because we don’t believe in our gifts? Is it because we are busy worrying about the competition, or is because we lack confidence as it relates to our talent? All you need to succeed is within you.

When shock jock Howard Stern made his crass comment, “…Everyone’s pretending she’s a part of show business and she’s never going to be in another movie. She should have gotten the Best Actress award because she’s never going to have another shot.” Sidibe made Stern eat his words when she recently hosted Saturday Night Live, and announced that she’ll have a recurring role on Showtime’s new comedy “The Big C,” along with the upcoming film “Yelling to the Sky” and co-hosting "The View" next month. Not bad for an actress who had never acted before.

Start your campaign of brand confidence and consistency today. Trusting that you have what it takes to win; showcase your character and knowledge to standout; deliver to your client what you pitch; and display the confidence to make it happen. Here are some tips to get started:

1. Define yourself and love the skin you are in by your standards (warts and all).
2. Do your research as it relates to the marketplace. What can you bring differently to the job/contract?
3. Show up to win, it’s all an attitude and mind-set
4. Have fun and enjoy each moment of life.

What are your strategies for winning? Let me know your thoughts.

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com. Follow Karen's tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.

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