A dear friend of mine, Sharron Troupe, sent me an email at the closing of December 31st and it truly resonated with me. There was one line that said "Stay Razor in '09!" I thought about what that meant, meditated and came up with the following:
1) Be Sharp. Take 2009 by the balls and know all & everything is possible. The historical Inauguration of President Barack Obama.
2) Brand You. With the economy experiencing a downturn, layoffs everywhere, its time to PROJECT yourself as an EXPERT now.
3) Be Strategic. PR is FREE. Media outlets are clamoring for interesting stories, new experts and a fresh "real" face. Learn secrets to brand you; leverage your brand to mega millions; how to be an internet star so top TV producers can find you. Register for my Caviar PR Boot Camp on Saturday, February 21, 2009, 9:00AM-4:30PM. Pitch your product on the spot to the confirmed speakers.
EARLY VIP RECESSION PRICE - $109 before February 16, 2009
(Includes all boot camp materials and refreshments)
$129.00 After February 15th
Speakers:
Karen Taylor Bass - PR Expert. Best-selling Author. Motivational Speaker. Blogger. Radio Host. Today's competitive market requires leaders to set themselves apart from the status quo. For the past 20 years, I have mastered the art of keeping a fresh edge on the competition using public relations as an empowerment tool. www.taylormademediapr.com; www.karentaylorbass.com
LeGrande Green - former Supervising Producer at the Oprah Show and winner of 3 daytime Emmys. Currently at Nickelodeon/Viacom. www.legrandetv.com
Nicholas Hirshon – A prominent staff writer at the New York Daily News covering all beats from culture to politics. NY Daily News boasts a daily readership of 2.5 million. www.nydailynews.com
Rosalind McLymont- is editor-in-chief of The Network Journal, New York's premier magazine for Black professionals and business owners. www.tnj.com
Andrew Bass – As Chief Idea Maker of Straight Design, Andrew Bass has spent 20 years perfecting his craft in the areas of identity & branding, editorial design, print media and promotion. His company provides Fortune 500-styled visual strategies for small-businesses and not-for-profits that are simple and direct. Having worked and led various art departments of corporations like ESSENCE Communications. McGraw-Hill, Earl G.Graves, LTD; CMP Media and VNU Business USA. www.str8tdesign.com
4) Be Still. Listen to your thoughts and know what you think you and feel will be manifested. Project power, confidence and trust.
5) Be Viral. The Internet is a force and you must participate. For companies to prosper they must participate in social networking- for example: (Blogtalkradio, LINKEDIN, MySpace, Facebook, Twitter). Blog 2x a week; e-blast newsletters; schedule tele-seminars; webinars; and service podcasts.
6) Be Equipped. Buy my book, "You Want Caviar But Have Money For Chitlins" A Smart Do-It Yourself Guide For Those On A Budget; 108 pages filled with "real" information and top contributors to help you secure Caviar PR On A Chitlins Budget. Available February 1, 2009.
7) Be Persistent. N-O means keep trying. Get your message out there and don't take no for an answer. You are an EXPERT, start leveraging now.
8)Be Strategic. Make certain your collaterals (business card, website, bio media kit, etc.) tell your story. Create a marketing budget and hire the most talented man or wo-man.
9) Be No Nonsense. Get up and get going. No more excuses. Start building your brand and sign the mega million opportunity.
10) Network vs. Net worth. Leverage your contacts (network) to introduce you to substantial net worth ($$$).
11) Stay razor!!!
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