Social Media: The New Currency

Social Media: The New Currency



Why women must be more aggressive about using networks to create business opportunities

Perry: "If we don't master social media now, we'll be left behind."

Social media is the new economy and game changer for getting your message out in cyberspace and beyond. If you have fresh ideas and the desire to try something new—get ready to grow your brand and be discovered.

You can amplify your message and grow your brand instantly by using popular networking tools such as Facebook, Twitter, LinkedIn, Ning, YouTube, and Animoto to name a few.

With social media you don’t have to wait for a client or the media to discover your talent, service or goods—you can create platforms by engaging your friends, family and acquaintances by providing exceptional and creative content and messages via website, blog, Internet radio, and promotional videos all for an opportunity cost of free or close to nothing.

African American women are using social media to influence brand loyalty and to increase popularity, however, many are not using social media to increase bottom-line as it relates to business.

According to Pam Perry, head of Ministry Marketing Solutions, “African American women think social media is a fad and for young kids, and don’t realize people are making money with social media. Social media is a marketing tool and the quickest way to network and increase exposure for a brand. For social media to work you must target people that know and trust you.”

To read more of my article on Black Enterprise.com click here: http://www.blackenterprise.com/small-business/2010/04/09/social-media-the-new-currency/