By: Karen Taylor Bass, The PR Expert
Find success with do-it-yourself marketing
So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has them on everyone’s lips?
First, let’s talk about what public relations entails: fostering public goodwill and creating a favorable opinion for a product, person, or thing. Basically, it attracts consumer attention to a product and is generally a well planned campaign. Public relations is not about creating a one-shot hype campaign, planning a special event, and hosting a party for the media. That’s called publicity.
Lisa Price of the popular and multimillion-selling natural haircare company Carol’s Daughter certainly secures A-list PR now, however, that was not always the case. So what did she do?
She created both short-term and long-term plans, hired top-notch professionals – strategic marketing and brand expert Steve Stoute, along with celebrity endorsers including Will and Jada Pinkett Smith and Mary J. Blige -- to promote her brand and business.
Most burgeoning stars and business owners hire a publicist, which can range from $2,500 to $10,000 a month. It is possible to do it yourself, and as the PR expert, I’m going to show you how.
These strategies will not only get you started; they will empower you to win and standout from the competition:
Click here to read tips and learn more: http://www.blackenterprise.com/blogs/2010/05/20/score-a-list-public-relations-on-a-shoestring-budget/
Let me know what strategies you have implemented to grow your brand.
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