Monday, April 5, 2010



Karen Taylor Bass & TaylorMade Media LLC
Press Release For Immediate Release
TaylorMade Media Salutes Our Expert,
Karen Taylor Bass


Valley Stream, New York - April 6, 2010 -

Moguldom Media Group (http://www.moguldom.com/) will honor Karen Taylor Bass, The PR Expert, on Tuesday, April 6th, 2010 in the category of Media.


CONFIRMED HONOREES:

Business

* Randal Pinkett, businessman and entrepreneur of "The Apprentice" fame

Personal Finance

* Ryan Mack, popular personal finance expert and frequent commentator on CNN's business segments

Entrepreneurship

* Miko and Titi Branch, founders/CEOs of the well-known "Miss Jessie's" hair line

Media

* Michaela Angela Davis, critic, writer, and former editor-in-chief of Honey Magazine
* Karen Taylor Bass, CEO/President of TaylorMade Media and a national leader in public relations and empowerment

Politics

* Derrick Ashong, a political voice whose YouTube fame earned him his current show on Oprah's Sirius network
* Farai Chideya, award-winning author, journalist, and commentator on politics and media for NPR programs including The Takeaway



Karen Taylor Bass, The PR Expert

Presents

"Meet The Media"

Special Guest: Kendra Lee, Executive Editor, Heart & Soul



Wednesday, April 21, 2010

*Tele-Seminar (You Can Call In From Any Place & Ask Any Question)


You will learn why Heart & Soul is thriving in the marketplace as other Black magazines struggle

Learn how to get featured in the magazine if your subject matter is about being healthy, wealthy & wise

The tele-seminar is 60 minutes, and you will masterfully learn the following:


How To Pitch To Heart & Soul
AND
*Get your story heard

*How to listen to your "voice"
*Be a freelance contributor

*Increase an add a stream of income
*What type of stories do well for the magazine
*How should a query be sent
*What tools (bio, media kit, summary sheet) are needed to send someone an email of interest
*How to partner with Heart & Soul and put your business on front street

*Learn their editorial calendar for 2010 and see how you can shape-shift a story

*What should your press kit (electronic) contain for pitching to a magazine
ETC...

*Ask the editor questions so you can be informed and prepared


ONLY $49.99 (Priceless Value)


Are You Ready To
"Meet The Media?"
Register Today!!!! http://meethemediaheartandsoul1.eventbrite.com
About Karen Taylor Bass, The PR Expert

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com. Follow Karen's tips and Caviar & Chitlins moments at http://twitter.com/prexpert.

Wednesday, March 24, 2010

Jumpstarting Your Brand After Mommy-hood


Greetings!

How are you?

If you are beginning to feel like things are not coming together --- don't give up, you are close. How do I know? Been there done that.

Although you can't see it, your blessings are about to be revealed. Ask yourself this -- why is it easier to believe in others and not yourself? Do something different this week and brand your confidence by talking about your accomplishments and desires with everyone you meet. Aren't you worth it?

Karen Taylor Bass, The PR Expert, Guest Contributor to Black Enterprise, #1 Magazine For Entrepreneurs, Investments & Careers

After two years of being persistent, I am a weekly contributor the BlackEnterprise.com.
I am pleased to cover issues as it relates to women, public relations, branding, re-invention and mommy-hood. Remember, never take no for an answer when you have something edifying to offer. Continue to push yourself and your brand. This is favor season.

To date I have written five postings and would love for you to read them all, comment, share and follow me on BlackEnterprise.com.

I look forward to covering you all once I get past the 90 day mark.




Here is last week's post on Jumpstarting Your Brand After Mommy-hood:
Jumpstarting Your Personal Brand After Mommy-hood


R&B Singer Monica shares her tips that keep her 'Standing' strong as she re-invents her career

Mommy-hood is no easy feat; regardless of age your mind, body, spirit and career will never be the same. The moment you meet your healthy and beautiful bundle of joy, your priorities will shift and you will change. But after the maternity leave has ended, how do you re-invent your personal brand to incorporate your new status when its time to go back to work?

At 43, with two kids (including a toddler), and in the midst of a re-invention, I have recently upgraded from sweatpants to fitted jeans, and the process to become the "brand" new mommy has not been easy. I had a thought: do all mommies-including celebrities-struggle to re-define their personal brand? The answer is a resounding yes.

Recently I spoke with Grammy Award winning artist Monica, about re-defining her brand after a brief hiatus from the music industry. Sure, she has "fame," a TV show, and a new album coming out, but at the end of the day, she shares the same concerns as I do about re-invention and re-entering the workforce after becoming a parent.

"The best sage wisdom someone told me about re-invention is to focus on the positive, what makes you special and different, and realize that just because you put yourself first, doesn't mean your kids are not your first concern," said the single mother of two pre-schoolers. Re-invention is not about the superficial but the qualities that make you feel centered as a person, says Monica.

After taking time off to have her children, Monica is back with a vengeance. She has a reality show on BET that chronicles her re-invention as she finds balance being a single parent, dealing with high blood pressure, recording a new album, building a business, and struggling to carve out moments to be still. Her fifth album, "Still Standing," is scheduled for release on March 23. She chose the name as a testament of strength to all of us finding our way back home to self. click here for more http://www.blackenterprise.com/careers/2010/03/18/jumpstarting-your-personal-brand-after-mommy-hood/

Check out a past blog:
http://www.blackenterprise.com/small-business/2010/02/19/is-your-brand-bold-beautiful-determined/



Am I on the right track with the subject matters? Your feedback is critical because you inspire me everyday.

Expect To Win In 2010!

Let's Stay Connected
Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mom-preneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com. Follow Karen's tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.

Friday, March 12, 2010





I know its been a moment since I wrote to you. This has been my season of harvest with bountiful blessings.

How are you? I just celebrated my 43rd birthday and it was truly fabulous. My commitment to self is to celebrate each month as if it was by birthday. Why not? Life is about celebrating and the best gift is life.

I am now blogging for Black Enterprise-- the leading African American magazine for Investments, Careers & Small Business. Let's just say I am completely stoked.

When you get a hot minute and enjoying your coffee, take a minute to read my blogs on the site, spread the word, and post a comment. I had the honor to interview Terrie Williams, PR Guru this week.




http://www.blackenterprise.com/lifestyle/2010/03/11/pr-guru-re-invents-with-a-purpose/



I have a couple of FREE workshops In New York, RSVP and let's party.

1) Harlem Business Alliance - 4 Weeks To Take Your Business to A-List Status with Public Relations
RSVP@ 212-665-7010; visit www.hbany.org for dates and details.

2) March 20th - Spend An Afternoon With The Experts. http://saturdaywith2experts.eventbrite.com

IS YOUR BRAND BOLD, BEAUTIFUL & DETERMINED?
Spend a Brand-Changing Saturday with Two Experts

Karen Taylor Bass – The PR Expert, Co-Founder, "As Powerful As You Want To Be” PR Boot Camp Author, Speaker & Blogger for Black Enterprise

Anthony QuiƱones – The Repackaging Expert, CEO & Chief Creative Officer,

Q Ball Media, LLC, Author, Repackaging Is Everything


Date/Time:

Saturday, March 20, 2010 / 10AM-2:30PM

Location:
Harlem State Office Building, 163 West 125th St., Suite 8A, New York City

Topics To Be Discussed:

* What branding/repackaging is and what it is NOT;

* How to use branding/public relations/repackaging to establish yourself as the leader of your world;

* Ways to make friends, influence people and get business WITHOUT hype and deception;

* How to use unexpected life experiences and "reinvent"

* How to effectively use branding/public relations/repackaging in

your job search;

* How to get a good return on your media investment;

* … AND MORE!!

Who Should Attend:

* Authors;

* Speakers;

* Coaches;

* Brand managers;

* Entrepreneurs;

* Radio hosts;

* Thought leaders;
* Students;

RSVP at http://saturdaywith2experts.eventbrite.com
Admission is FREE. Seating is limited.
For more information, call 516.285.4999 or 646.246.5846

Monday, January 25, 2010

Can You Believe Scott "Chachi" Baio? The Black Woman Still An Enigma To Many



I must say that the Baio's comment was a complete surprise and to many of his fans (he received death threats). So, you don't know what he said? Well, here it is verbatim from his tweet post (people should not tweet all thoughts).

"WOW He wakes up to this every morning," Baio tweeted, along with this photo:


Last week when I was reading the crazy rant by Scott Baio - better known as "Chachi," it really threw me for a loop. Not Chachi?

I wasn't certain if I should comment or let this go away?

Then I thought about it --- as a renaisssance Black woman, I was compelled to respond. Feel me?

I've been a fan of Scott Baio from -- Happy Days to Joanie Loves Chachi and now this ...

It's easy for people to spew hatred when its so en vogue given the climate -- politics, pop culture, FOX News and the economy.

I was offended on so many levels, however, will pass on the details at present.

My facial gesture would look the same when I am passionately talking about something, disciplining my children and reading someone the riot act. Let's be real. Baio's comment was thick with hate, race and malice. It's not okay to tweet vile comments -- tweeting is for informing others -- not putting your hatred on blast.

Yes, sistahs, we are still an enigma to many. We are bold, audacious, passionate -- and when we communicate, our facial expression is priceless.

First Lady Michelle Obama's -- photo simply conveys a woman fueled with life getting her point across. And, yes, I think every person should/want to wake up to someone with life and passion.

Don't you think?

Monday, January 11, 2010

Eunice Johnson - The Ultimate Lady of Fashion




Eunice Johnson, Icon, Entrepreneur, First Lady of Fashion, Mother and Co-Brainchild of Ebony Magazine gave so much.

Thank you, Mrs. Johnson, for all that you have done for Black folks. You encouraged us to hold our head high, walk upright and demand to be counted.

I am not certain many understand the power of Mrs. Johnson.

As a young woman in high school, my first experience at a fashion show, was attending the Ebony Fashion Show. It was yummy! I was floored to see so many beautiful Black folk on the catwalk, with sass, passion and pride.

It was at that moment, I wanted to be a fashion model for Ebony. I immediately fired off a letter to Mrs. Johnson, she promptly responded with class and ease saying, " I was too short at 5'2" to be a model; however, she encouraged me to visit the Johnson Building when in Chicago and to pursue my academics."

That was a life changing moment and I will always be indebted to Mrs. Eunice Johnson for taking the time to respond and make me feel counted as a teenager.

Did you ever have the pleasure of attending an Ebony Fashion Show? Would love to know your experience.

Thursday, December 31, 2009

Brand New You In 2010! Let's Make It Happen








Brand new you in 2010!

I am claiming excellent health, strategic ideas, mucho balance, unconditional love, impactful relationships, prosperity and God's favor as we begin a new year. I want the best for all and yes, its well deserved.

This is my favorite time of the year, because the slate will become clean at midnight tonight (12/31).

Use the fresh start wisely. I know its been tough for most of us (yeah, me too), so, when I say good riddance 2009, take your funky self and go, I speak for all. That's the change I can believe!

With all the challenges and losses, I encountered this year, I still remained steadfast and pursued my goals. Why? I realized that in order to really WIN, you must have major defeat and setback. Once you accept your "moment," true VICTORY will begin.

I say to all of you, bring the noise in 2010 and proclaim your victory now. Forget everything that happened this year ... commit to move on now and most importantly, do it differently and have FAITH.

Moments That Changed My Life in 2009

(no particular order)

1) Invictus, The Movie and the poem. If you want to change your mind and achieve your true destiny. Check out this film and read the words of the poem by William Ernest Henley. http://www.bartleby.com/103/7.html


2) Rediscovering self, losing 25 pounds thus far, and incorporating exercise (Zumba, walking, running, swimming, tennis). Does laughing count?


3) Speaking at the CMEX Conference in St. Lucia this past December. The connections and relationships cemented my belief in mankind (again)., Not to mention the beautiful island and great people. Please consider St. Lucia for your next va-cay. Shout out to Pam Perry, http://www.pamperrypr.com/, for making the introduction to Bevan Springer, CEO of CMEX, http://www.caribbeanmediaexchange.com/.

4) My radio show on Blogtalk, really allowed me to tap into my inner disc jockey. If you have not listened to any, check out my best show yet with Coach Beverly Kearney from University of Texas (Austin). Listen now. http://www.blogtalkradio.com/theprexpert

5) Unconditional love from my husband, kids, family, friends, mentors, and supporters. I love you all so much.

6) The word "No." When promises/commitments regardless of the nature (biz/personal) go awry ... flip the word around and say it's "On" now, don't doubt The PR Expert!

7) The Presidential Election. Yes We Can! Let's get this poppin' and bring some real change/reform! Yes, you are the president of all people, however, remember, we got you there.

8) Having a best-selling book with "You Want Caviar." Thanks to the media, mentors, speaking engagements, boot camps, and all supporters. http://www.taylormademediapr.com/shop.html

9) Perseverance. After lobbying for 1 year to blog for Black Enterprise.com, it's finally a reality. Starting mid-January, I will be blogging 2x a week for their new site - Women In Power. I want to bring shine to all your endeavors and will need content. Email me at karen@karentaylorbass.com

10) You! Thanks for all the positive and negative feedback. I truly appreciate your honesty, integrity and support.

Look out for a brand new Karen Taylor Bass in 2010. Love ya like cook food.

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